Triide, a fast-growing regional corporate services firm in the Asia Pacific region, has taken a significant step forward in its growth strategy with the latest acquisition of XpatMobi, a leading market entry specialist for foreign businesses expanding into Malaysia.

The timely move highlights Triide’s deep knowledge of Asian market trends, and strengthens its position as a unified platform offering end-to-end services to organizations entering the dynamic market of Malaysia.

“According to latest forecasts from market analysts, Malaysia is on track to become the second-fastest growing economy in Southeast Asia this year. The country’s visa-free scheme and increased flight connectivity with China, along with a reciprocal trade agreement with the US, continues to attract substantial interest and investment from both Western and Asian businesses,” said Thun Lee, CEO and Co-founder of Triide. “Getting XpatMobi on board is a strategic win for us. With their specialist market entry expertise and regulatory fluency in over 19 regulated industries in Malaysia, this now strengthens our capabilities and integrated offering in the country, and positions us strongly to support clients from initial entry to cross-border expansion throughout the region.”

XpatMobi was founded in 2012 by Sue Fi Wee, a 20-year veteran in banking, business licensing, work permits, and immigration advisory services. The company has grown rapidly to become a leading market entry specialist trusted by clients, other corporate service providers, and legal firms for swift and specialized licensing and immigration solutions in Malaysia.

Sue Fi, founder of XpatMobi and now Partner at Triide said, “We continue to see tremendous growth in foreign direct investment into Malaysia, with Singapore, China, the USA, and Japan as the top sources this year. In the manufacturing sector, Malaysia has received 14% of China’s total FDI in the region for the 2018-2024 period. Having supported both international clients and global corporate service providers with their clients’ market entry all these years, it made perfect sense when Triide approached us to help add to their aspirations to be a strong market player in the region.”

She added, “Founded in Asia by industry veterans with both Asian and international exposure, the company’s values, structure, and client-centric approach resonated deeply with us. Their insights and ability to successfully support Chinese companies expanding internationally align with our growth ambitions. We are excited to be part of Triide, and look forward to working together with the wider team to offer an expanded suite of services to clients across the Asia Pacific region.”